Rothman has advised leading pharmaceutical and healthcare companies for 16 years — including Sanofi, Novo Nordisk, GSK, and Merck — across Western, Central & Eastern Europe and Southeast Asia, covering CEO and strategy communication, corporate and public affairs, crisis communication, government relations, regulatory and stakeholder management, employer branding and recruitment, employee and internal communication, brand experience and visual identity, social media, digital advertising, and training.

Beyond pharma, we support healthcare startups and innovative medtech companies with market entry, regulatory counsel, brand building, and digital communications. Our track record includes national public health campaigns, including a COVID-19 vaccination campaign.

The Rothman Intelligence Unit provides strategic counsel for institutions and expert groups on synthesising and communicating complex research findings to policy, media, and public audiences.

Rothman advises local and international oil, gas, and energy companies — including ExxonMobil, MET Group, and E.ON — on corporate affairs, regulatory and stakeholder engagement, issue monitoring, corporate communications, and ESG strategy and reporting across Europe and Asia.

We support clients navigating the green energy transition through sustainability communications, ESG reporting, and stakeholder engagement — including organising proprietary energy events such as Energy Beyond and providing communications support for major international energy conferences in East and Southeast Asia, such as Gastech, Future Energy Asia, and the Japan Energy Summit.

Our energy practice is led by senior teams with deep industry knowledge and established stakeholder networks across the sector.

Rothman has supported Airbus for more than a decade, delivering issue monitoring, public relations and crisis communications across all divisions — Commercial, Helicopters, and Defence & Space — covering more than 10 countries in Central & Eastern Europe and Central Asia.

We have been a trusted partner to airlines in Europe and Asia since 2009, supporting companies like Wizzair and VietJet. In aviation crisis management and litigation communications, our experience extends worldwide — across five continents, including Australia and the United States — providing rapid-response support for some of the industry’s most complex and sensitive situations.

Beyond aviation, we have worked with leading transport and logistics companies, including CMA CGM in Southeast Asia and Knorr-Bremse Rail Systems (KBU) in Central Europe. Our partnership with KBU has spanned more than a decade covering not only external communications but also employee engagement, internal communications, social media and recruitment support.

Rothman has advised leading technology and telecommunications companies — including Microsoft, Deutsche Telekom, Xiaomi, Mastercard, Viasat, and Binance — on corporate and brand communications, product launches, creative campaigns, and market entry across Europe and Asia, including US and Asian companies entering the European market.

For Microsoft, we deliver crisis communication, employee and internal communications, ESG and sustainability communications, and executive training. We have supported the Deutsche Telekom group — including T-Systems — for over a decade in brand experience and engagement, social listening, events, brand journalism, media relations, and creative content. We support Mastercard in multi-country stakeholder relations and public relations, from strategic advisory to campaign planning and execution. For Xiaomi, we provide market analysis, media relations, events, and strategy communication supporting the brand’s European expansion.

For US technology companies entering European markets, we deliver regulatory positioning, EU policy relations, and stakeholder management — as demonstrated by our work for Viasat.

Our award-winning work in the sector includes SABRE and IPRA-recognised campaigns for Mastercard and Telekom, combining data-driven insight with creative communications solutions.

Rothman has partnered with leading FMCG multinationals for almost two decades, delivering corporate and brand communications, stakeholder engagement strategy, and government relations across Central & Eastern Europe. Our clients include Heineken, Coca-Cola Hellenic, Danone, FrieslandCampina, and Procter & Gamble.

In Asia, we support Asahi Group Holdings in ESG and corporate responsibility strategy, employee engagement and internal communication, brand strategy and development, visual identity, communication planning, and training — complemented by our advisory work in AI adaptation. This engagement reflects the depth of our work in the sector, combining strategic advisory with hands-on execution.

Across the FMCG portfolio, our teams deliver corporate and brand communications, crisis management, regulatory and stakeholder engagement, employee engagement, training, CEO positioning, and ESG-related services from strategy development to execution for brands operating in complex, challenging stakeholder environments.

Since 2007, Rothman has partnered with banks, insurance companies, fintech, and financial services firms — including CIB Bank (Intesa Sanpaolo), Aegon, Binance, and Mastercard — delivering corporate and brand communications, crisis management, stakeholder engagement, and employee communications across Central & Eastern Europe and Asia.

In investor relations and capital markets communications, we supported the IPO of Pegasus Asia — the first non-governmental SPAC listing on the Singapore Exchange, backed by Tikehau Capital and Financière Agache — and provided communications support in Asia for the listing of AGBA on the New York Stock Exchange. We deliver investor relations and communications strategy for Acumen and provide ongoing IR communications for startups in Singapore and Hong Kong.

Our award-winning work for Mastercard — recognised by the IPRA Golden World Awards and the 2026 SABRE Awards — reflects our ability to combine data-driven insight with creative stakeholder engagement in the financial services sector.

Rothman supports international manufacturers investing across borders — from market entry strategy and government relations to stakeholder engagement, employee communications, and operational communications for manufacturing sites.

Among our clients, Vulcan Shield Global (VSG) made one of the largest Singaporean manufacturing investments in the European Union, beginning in 2025. We deliver strategic communications for their European entry, positioning, media, government and local stakeholder engagement, and event communications for the establishment of a new advanced manufacturing facility and research centre.

Our Singaporean headquarters supports companies like Jungheinrich, a German material-handling manufacturer expanding across Asia-Pacific. We deliver multi-country communications support, Cultural Intelligence training for the APAC regional team — including China Decoded market intelligence — building cultural understanding as a practical business capability for cross-border operations. For Filtrona, we provide corporate communications and event support, and deep market analysis for business expansion across a wide geographical area, including Central & Eastern Europe and West Africa.

We have supported the manufacturing operations and site communications of leading FMCG companies including Heineken, FrieslandCampina, and Coca-Cola HBC since 2008, and have established strategic partnerships between our clients and local governments in Central & Eastern Europe to secure stakeholder support for new manufacturing investments.

For other established manufacturing clients including Airbus and Knorr-Bremse Rail Systems, we provide ongoing communications support for manufacturing operations — employee engagement, internal communications, and recruitment support.

The Rothman Intelligence Unit published “European Horizons: A Strategic Guide for Singaporean Business Expansion into Europe” in collaboration with the Singapore Manufacturing Federation — providing strategic intelligence for Asian manufacturers considering investment and market entry into the EU.

Rothman advises cultural institutions, foundations, NGOs, and public-interest organisations on brand strategy, stakeholder engagement, media relations, crisis communications, and training.

For the Esterhazy Foundation — one of Central Europe’s most prominent cultural institutions — we deliver brand strategy and activation, media management, public relations, stakeholder management, crisis communication, and training. For Ashoka, the global network for social entrepreneurship, we provide media management and public relations.

Beyond named clients, our institutional work extends across sectors. We have delivered national public health campaigns, including a COVID-19 vaccination campaign through Uniomedia, our Central European hub. Our Intelligence Unit has produced research — including an EU policy white paper commissioned by the Social Market Foundation and “European Horizons,” a strategic guide published in collaboration with the Singapore Manufacturing Federation.

Our Responsible Marketing Institute aims to publish standards and benchmarks for ethical communications — an institutional contribution to the sector that reflects our commitment to responsible practice beyond client work.

At Rothman, events are not a standalone capability — they are a strategic extension of our stakeholder engagement practice. Every event we design, organise, or support is built around a specific stakeholder objective: building relationships that advance our clients’ market position, reputation, or policy goals.

We have been the communications partner of some of the world’s leading international energy conferences — including Gastech, Future Energy Asia, Future Mobility Asia, and the Japan Energy Summit and Exhibition — delivering onsite and international communications support for events that convene thousands of global industry leaders and decision-makers.

We organise proprietary stakeholder events such as Energy Beyond, designed to bring together senior industry figures around issues that matter to our clients and their sectors. For Mastercard, we have designed and delivered regional conference series in digitalisation and annual conferences of the Digital Payment Index initiative. We have also created award-winning stakeholder engagement campaigns with strong event components — including the SABRE and IPRA-recognised “Digital Farmers” initiative, which connected financial inclusion strategy with agricultural communities through on-the-ground engagement.

For FMCG and manufacturing clients, we plan and execute internal conferences, employee engagement events, and stakeholder forums — supporting corporate communications, employer branding, and government relations objectives.

Whether supporting a global summit with 20,000 delegates, organising targeted stakeholder events or regional conferences, our approach is the same: every event serves a communications and stakeholder strategy, not the other way around.