Creating designated cashless payment zones that made the invisible infrastructure of digital payments tangible — turning an abstract fintech concept into a physical consumer experience.

Teaching senior citizens to play video games as a genuine platform for digital inclusion — proving that the most effective way to close the digital divide is through play, not instruction.

Bringing digital payment literacy to agricultural communities through on-the-ground stakeholder engagement — proving that digital transformation doesn’t stop at city limits.

An AR filter featuring an animated nineteenth-century poet brought into classrooms to teach digital literacy. Won the SABRE IN2 award for best use of AI/VR/AR.

A national COVID-19 vaccination campaign combining social media, public affairs, and community engagement. Developed without a client budget, yet reached millions.

Reviving hops cultivation as a sustainability story — a multi-year campaign that won the Effie Grand Prix, the highest possible effectiveness award.

Turning outdoor advertising citylights into a literary platform — a short story competition that transformed billboards into cultural moments.

A responsible drinking campaign pairing a rock band with police officers — turning the anti-drink-driving message into entertainment audiences chose to watch.

Turning historical education into participatory storytelling for one of Europe’s most prominent cultural institutions.

A citylight that physically sneezed on passers-by during flu season — making the invisible threat of influenza transmission viscerally real.