FMCG

Rothman has partnered with leading FMCG multinationals for almost two decades, delivering corporate and brand communications, stakeholder engagement strategy, and government relations across Central & Eastern Europe. Our clients include Heineken, Coca-Cola Hellenic, Danone, FrieslandCampina, and Procter & Gamble.

In Asia, we support Asahi Group Holdings in ESG and corporate responsibility strategy, employee engagement and internal communication, brand strategy and development, visual identity, communication planning, and training — complemented by our advisory work in AI adaptation. This engagement reflects the depth of our work in the sector, combining strategic advisory with hands-on execution.

Across the FMCG portfolio, our teams deliver corporate and brand communications, crisis management, regulatory and stakeholder engagement, employee engagement, training, CEO positioning, and ESG-related services from strategy development to execution for brands operating in complex, challenging stakeholder environments.